- Step 1: Validate Your Product Idea – Validating your business ideas is very important, but is something that many people neglect. There is no point in putting all of your energy into a product for days, weeks or months if no-one will actually want it. There are thousands of books on Amazon which have only sold a few copies because they are on obscure topics. These topics will not have the right audience size to make them profitable.It is important that you always research your market before you start creating your digital product. The best place to start would be Google Trends where you can search for topics of interest which you could create a digital product for. Once you have entered your keyword phrase into Google Trends, it will show you the popularity of the phrase over a set amount of time.Another tool you should look at using is the Google Keyword Planner which is part of Google Adwords. This tool will allow you to analyze the number of monthly searches for the topic that you want to focus on. You will also be able to see a projection of the competition for the keyword you want.You should also consider asking for feedback about your business plans. Of course, you need to ensure that this feedback comes from an unbiased source. The opinion of your friends and family will not be completely honest and you need to consider this.
Looking for online forums and social media groups can also help you validate your business idea. When you do this, you will be able to see how many people have an active interest in the topic. You can also determine how you could drive targeted traffic to your signup page.
- Step 2: Set Up A Waiting List -Anticipation is a great tool and you need to use it. Setting up a waiting list is one of the best ways that you can validate your business idea and determine the amount of interest that people have for your topic. This will also help people get to know about your product and increase the email list you have for the product. Your email list is an important asset as it allows you to build up interest in your product through communication with potential customers.It is best to start with a simple landing page on your website before you look at building anything related to your digital product. This will allow you to test the waters with the concept, start getting indexed by the search engines and create a waiting list. There are a number of very simple landing pages that you can look at and tweak to suit your needs.If you can get someone to give you their email address based on the concept of your digital product, you will see that there is a market. The number of email signups that you get will indicate the size of the audience that you could be working with.
- Step 3: Build An Audience With Free ContentOnce you have a landing page where people can provide their email address, you need to start giving people a reason to actually sign up. The best route is to start with some high-quality blog content. Yu should also look at creating a list of brands, companies and influencers to work with who could share your content with their audience. The people included on your list will also be prospects for guest posts because you know their audience is primed for you.Guest posting is another great way to drive new traffic to your content and to increase the number of signups for your digital product. To complete this marketing, you will need to look for other successful blogs which are in the same niche as you. Of course, you will want to stay away from your direct competitors because they are unlikely to provide you with guest post opportunities.
When pitching for a guest post, you need to be aware that you will be rejected when you are just started out by many people. Once you have landed a few guest posts, you will be able to use them as leverage to get more. There are some extensive guides available which will help you prepare for guest post pitching. Most blogs will allow you to include a short bio with your post and you need to include some contextual links within your post.
Of course, to ensure that the people on your list keep you in mind, you need to have new content on your website. Occasional new content is important and you need to look at having at least one post per month. The content does need to offer information to your audience that they can actually use.
Another way that you can speed up the number of names on your list is to create a smaller digital product that is given away as a freebie. You can provide the digital product to people who sign up for your mailing list. You could also offer a pre-launch discount or access to an exclusive webinar or coaching session.
- Step 4: Create Your Digital Product – Once you have an email list or a sizeable social media following, you should be getting some regular traffic to your website. This will be the best time to start spending more time building your digital products. You will also be able to get early feedback from your new community. At this point, you need to move away from guest posting and gradually move toward improving the frequency and quality of your website content. You can read more at our homepage on how to utilize the strategies outlined in the learn build earn. You should now have enough readers to justify more frequent posting and focus on ranking for target keywords. This will bring in new visitors, new signup and you could even pre-sell your digital product. There are some amazing case studies which have been done on this subject and you might want to look at them before you get started. Whether you are ready or not you need to look at starting to build your digital product.