Launching your digital product should be the start of your whole branding process. This is where your brand starts and works as a new starting point. This means that there are new things for you to focus on after the launch. From this point, you will need to scale all your activities upwards.
You will need to look at emails which build anticipation with your existing audience. This is one of the reasons why you need to look at building an email list before the launch. You should also focus the scheduling of the emails to include 3 to 6 which function within 3 strategic phases. These phases are the showing your audience a problem they have, agitating the problem and providing them with a solution in your digital product.
Once you have launched the product to your personal community, you will have to move outwards. You should start guest blogging again about topics which relate to your new product and get more affiliates on board. You also need to continue blogging and creating great content for your website to get organic traffic.
Facebook and Twitter Ads
Now is also a good time to start looking at paid advertising on Facebook and Twitter. You should also consider selling your product directly from your Facebook Page. To learn more, follow the learn build earn online course. This will help to increase your conversion rates, particularly if you have a sizable social following.
Once your product has been launched, you will be able to determine which traffic channel is working the best. You could find that guest posts work better than posting content on your website. It is important that you test and learn from the data that you have to ensure your next product launch is a success.