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Simple Guide to Online Marketing

by Louis Lucas
The Internet

The internet in the 20th century has grown to a point that it has integrated itself into our lives.

According to Internet World Stats as of June 30, 2019, there are 4.5 billion internet users. This number is about three times bigger than China’s population.

So, what does this mean for you?

It simply means that there are plenty of opportunities to make money online and online marketing is now more important than ever.

In this article, I will briefly talk about how you can take advantage of the current digital transformation through online marketing.

In this article I will discuss:

  • Choosing a Niche
  • How to look for products to promote
  • How to promote your products

Choosing an online marketing Niche

First of all, many people think that for online marketing you need your own products. This is not necessarily true. If you don’t have your own product, you can always promote other people’s products and earn a commission.

However, before we get into how you can look for products to promote online you must first choose a market niche that you want to promote in.

Searc For Niche

A market niche is basically, a segment of the market you want to focus your promotion efforts in.

Here is a list of profitable niches listed by Mobidea to get you started on your niche research:

  • Health and Wellness
  • Wealth and Money
  • Romance
  • Gaming
  • Hobby

Of course, the list is not complete and you can find a niche suitable for you.

How to look for products to promote online?

As mentioned in the previous section of this article you are able to promote other people’s products and make a commission out of it.

How is it possible? You may ask.

Well, it is possible because some people or companies have something that is called an affiliate program and they allow online marketers to sign up for their program and market their product or services.

So, how do I look for these affiliate programs?

Here are a few lists of affiliate networks that you can look into:

Another way to find affiliate products to promote is to type your ”niche” + affiliate program on the google search bar and you will get a list of them. For example “gaming affiliate program” will result in Razer, Alienware and many more.

How to promote your products online?

So you have picked out a product and you are satisfied with it. Now it’s time to actually promote the product.

Promote Products

2 most common ways to promote the product:

  • Blogging
  • Social Media Platforms

There are two types of traffic:

  • Free traffic
  • Paid traffic

Using blogging as an example, to get free traffic you must make a blog post and optimize it in hopes that it will rank on the front page of google and people will click on it.

Paid traffic, on the other hand, involves paying google to place your post on the front page of google search.

Similarly, if YouTube is the marketing platform of your choice then you can either create a YouTube video optimize it and hope it ranks or you can pay YouTube to promote your video.

Opt-in Page

But, before you start promoting it is first recommended to have an opt-in page. An opt-in page is, basically a page with the purpose of generating leads (potential customers) through email collection.

Email Marketing

An opt-in page can either be done through a standalone webpage or you can also add an opt-in to your blog post with the use of plugins.

Email

Then through email, you can direct the leads that you have collected to the sales page of the product or service that you have chosen.

Online marketing is not complicated

With the growth of the internet and how it plays an integral role in our lives, it is best to take advantage of such an opportunity.

One way to do so is through online marketing.

Online marketing may seem complicated at first but that is because it is a new concept to you, eventually, you will get a hang of it once you understand these concepts.

I hope this article has given you an overview of how you can start your own online marketing campaign.